The decade that gave us MTV, Reagon, Rubrik’s cube, the fall of the Berlin Wall, Back to the future also produced icons such as Madonna, Debbie Harry, and Arnold Schwarzenegger. The Icons of the 80s acquired public attention through analog media such as Film, Radio, and Magazine. The digitalization brought a total shift in communication and created huge online platforms like Instagram where Influencers have developed an online community to reach out to millions of people. Bit´s and Icons shows this shift in media by making these two worlds collide.